Jim Lee Drags DC Comics into the Chromium Age
June 10 — Now that DC Comics has developed a taste for 1990s-style variant covers, this September the company will be borrowing another gimmick from the Chromium Age: lenticular covers.
All DC books shipping in September will feature a “3D-motion” lenticular cover. All these covers will also feature DC Universe villains to promote the Forever Evil mini-series written by Geoff Johns. All DC books with these covers will also have their price raised
capitalize on cover the cost of this gimmick innovation
“They’re amazing covers. It’s an effect that you haven’t seen before… it’s an entire cover,” DC Co-Publisher Jim Lee told Comic Book Resources.
It figures that Jim Lee, himself one of the most successful artists of the 1990s and a co-founder of Image Comics, would promote an idea leftover from a bygone era many still consider to be the artistic nadir of the comic industry. Given DC’s newfound enthusasim for cover variants and gimmicks, polybagged chromium sketch covers are a sure thing before the end of the year.