DC betting on books no one ever read
May 2 — Nearly 2 years ago, DC Comics re-invented itself with its New 52. For future books, DC will be looking at a different 52, specifically books that had only 52 readers.
The New 52 relaunch included the re-imagining of several relatively unread and forgotten titles from DC’s past, including OMAC and Resurrection Man. Though both of those titles have already been cancelled due to low sales, seemingly proving that those properties should stay forgotten, DC isn’t done mining its past for “new” material.
New rumors have it that coming months will see DC release new iterations of low-selling cult classics. While titles have yet to be announced — announcements are expected later this year, likely at one of the major conventions — some of the series in discussion for a return to the DCU are Chase, Claw the Unconquered, Heckler, Major Bummer, and The Hacker Files. If you remember any of these titles, you must be working for DC.
Only DC executives know why they are returning to those low-selling series. No doubt it is easier to recycle failed concepts than to invest in inventing new ones. Whatever the reason, DC must be taking the old maxim to heart: if at first you don’t succeed, try, try again.